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The Sanctuary Report

Market intelligence for home saunas, steam rooms, cold plunges and the spaces around them. Real numbers, sourced, every issue.

Market intelligence for home saunas, steam and cold plunge: demand, prices, recalls, new builds. Sourced, every issue.

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Latest · No. 1 · October 2, 2026Saunas hit an all-time high. Cold plunge cools off.The state of the home sauna, steam and cold-plunge market this fall: demand, the industry's numbers, a major recall, a tariff change, and where prices sit right now.Read the issue